Replacement for the so yesterday semicolon. It helps you create impact when you want to introduce a new piece of information. The em dash is a powerful way to create suspense – and mark sharp turns in thought.

Including the words ‘you’ and ‘your’ alsoįorce you, as the writer, to focus on how your message benefits them.īEFORE: Business owners should develop a content strategy to build their brand identity and trust among customers.ĪFTER: As a business owner, you need to develop a content strategy to build your brand identity and trust among customers. Identified that including these words in your sentences is the most powerful way After all, who doesn’t like to read about themselves? ‘you’ or ‘your’ create more impact because your reader instantly takes centre

Marketing, there are some words that come close. PSSSST: If you got a fright when you saw a sentence start with ‘And’, see tip 10. And thanks to the help of her colleague, she completed all her projects in time. Your sentence lengths to spark intrigue – and to keep your reader guessing asīEFORE: She wrote a content strategy in the morning, she finished the proposal before lunch and thanks to the help of her colleague, she completed her projects in time.ĪFTER: She wrote a content strategy in the morning. String of short sentences could have you sounding like the author of ‘See Spot Short sentences on the other hand make your writing easy and addictive. Long sentences make your writing boring and heavy-going. So ask yourself: is my introduction enticing?ĪFTER: What’s that I hear? Oh… it’s the sound of another year about to tick over. Sharp and snappy – and above all, relevant. Sentence, you need to tempt your reader to keep reading. To help you do just that, I’m sharing 10 insider tips to write more captivating copy. Crafting engaging content about insurance, audits or tax isĬertainly more difficult than whipping up a brochure on luxury travel tours orįact, it’s exactly when your subject matter is uninspiring that you need to Here at Refresh Marketing, we hear it all the time: It’s impossible to make our writing interesting when our subject matter is so boring. 13 Aug 10 easy peasy ways to spice up your writing

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